Customer acquisition using authentic feedback
Success Story
In order to be able to map, analyse and market the feedback along the entire customer journey, three touchpoints were focused on:
After the online contract conclusion
After the online login to the customer portal
After a consultation phone call.
Due to the success, further insurance products of the insurer were established within a few months. In the meantime, there are 6 insurances. With our help, the insurer was able to increase the NPS for all insurance products.
Further benefits for the insurer:
The online reputation was improved on several platforms.
The authentic and reliable insights were used for internal process optimisation.
The satisfaction of existing customers was demonstrably increased. The NPS shows an increase of 18%.
Information
Our customer is a large German insurer with more than 4 million members.
eTrusted was integrated in order to use customer feedback from existing customers for the acquisition of new customers.
Overview of success facts
6 Insurances
>2300 Feedback count
4,7 Stars
Kundenstimme
„I am very satisfied with the cooperation and the success. eTrusted supports us significantly in our daily business.“
(Marketing Director)
Contact our team.
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