Customer acquisition using authentic feedback

Find out how a successful Germany's insurance company uses authentic feedback from existing customers to acquire new customers.

Success Story

In order to be able to map, analyse and market the feedback along the entire customer journey, three touchpoints were focused on:

  1. After the online contract conclusion

  2. After the online login to the customer portal

  3. After a consultation phone call.

Due to the success, further insurance products of the insurer were established within a few months. In the meantime, there are 6 insurances. With our help, the insurer was able to increase the NPS for all insurance products.

Further benefits for the insurer:

  • The online reputation was improved on several platforms.

  • The authentic and reliable insights were used for internal process optimisation.

  • The satisfaction of existing customers was demonstrably increased. The NPS shows an increase of 18%.


Our customer is a large German insurer with more than 4 million members.

eTrusted was integrated in order to use customer feedback from existing customers for the acquisition of new customers.

Overview of success facts

  • 6 Insurances

  • >2300 Feedback count

  • 4,7 Stars


Reference testimonial

„I am very satisfied with the cooperation and the success. eTrusted supports us significantly in our daily business.“

(Marketing Director)

Referenzen Homepage etrusted

Contact our team.

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Information on the processing of personal data by Trusted Shops AG can be found in the data protection information.