Optimisation of reputation

Find out here how a German manufacturing company optimised the reputation of its specialist retailers by analysing experience feedback.

Success Story

With the integration of eTrusted, automated customer experience feedback was collected from our customer. Together with (currently) 21 specialist partners, customer feedback is requested at the touchpoints "purchase" and "service/repair service".

The feedback collected is used to optimise processes. In addition, the opportunity has been created for specialist partners to provide feedback on a regular basis and on various topics, such as training (Partner Experience Feedback).

In this way, the manufacturer can additionally optimise sales and service quality. 

Further benefits for the specialist partners​:

  • Through reputation management, also supported by the eTrusted Reputation Manager, the online reputation of the individual specialist partners (also on Google) could be optimised.

  • The improved reputation supports the acquisition of new customers.


A German manufacturer of household appliances and commercial equipment has now been part of the market for more than 40 years.

Sales and service are organised via authorised specialist partners. In order to achieve transparency across the entire customer journey, eTrusted was integrated.

Overview of success facts

  • 21 Specialist Partners

  • >980 Feedback count​

  • 4,71 Stars


Reference testimonial

„With the help of eTrusted, we are closer to the customer and can align our overall strategy in a more customer-centric way."

(Manager Business Development​​​)

Referenzen Homepage etrusted

Contact our team.

Do you have any questions?

Information on the processing of personal data by Trusted Shops AG can be found in the data protection information.