How relevant is customer feedback really?

EF Website Download pic Study 2023 The relevance of customer feedback 700x225px

Together with YouGov, over 2000 Germans were asked about customer feedback. The results are summarized in this study.

In the study you will find the answers to the following questions:

  • Does real feedback influence the purchase decision?
  • Does asking for feedback increase customer loyalty?
  • Does online feedback affect offline traffic?
  • Does responding to feedback increase customer trust?
  • Why do customers give feedback at all?
  • Do improvements have an impact on customer feedback?
  • Do Trust Symbols Influence Purchasing Decisions?

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